Experience strategy at the intersection of physical and digital. I am an experience strategist shaping how brands come to life in physical spaces. LEARN MORE ABOUT MY EXPERTISE AND METHODOLOGY ↗ With experience spanning multiple industries, I’ve led projects across retail, hospitality, travel, culture, and wellness. GET AN OVERVIEW OF MY WORK ↗ What happens when a hardware retailer decides to become a lifestyle brand? READ THE CASE STUDY ↗ What does it take to lead a wellness category at the height of its hype? READ THE CASE STUDY ↗
