After years at global firms like Accenture and Gensler, I now work independently with brands and agencies in the USA and LATAM.

SELECTED PROJECTS

flagship experience design strategy Marco Piattelli Palmarini
wellness brand and experience strategy
musuem experience strategy design programming Marco Piattelli Palmarini
system design service blueprint Marco Piattelli Palmarini
hospitality experience brand strategy naming Marco Piattelli Palmarini

Project 02
BRAND & EXPERIENCE STRATEGY
Wellness | Confidential |2025

Project 01
FLAGSHIP EXPERIENCE STRATEGY
Retail | Panama | 2024

CX audit travel hospitality airline Marco Piattelli Palmarini
food and beverage store experience design

Project 04
CX AUDIT
Travel | Mexico | 2023

Project 03
BRAND & EXPERIENCE STRATEGY
F&B Retail | Mexico | 2026

Project 06
MIXED USE BRAND STRATEGY
Real Estate | USA | 2025

Project 05
BRAND MUSEUM DESIGN
Culture | USA | 2024

Project 08
BRAND STRATEGY & NAMING
Hospitality | USA | 2025

Project 07
PLATFORM & SYSTEM DESIGN
Philanthropy | USA | 2023

hospitality brand strategy travel Marco Piattelli Palmarini

Project 09
BRAND STRATEGY
Hospitality | Mexico | 2025

01

RETAIL

2024

FLAGSHIP EXPERIENCE STRATEGY

flagship experience design strategy by Marco Piattelli Palmarini

A home-improvement retailer sets off to completely reimagine its store experience as part of a bold repositioning strategy.

READ THE FULL CASE STUDY ↗

02

WELLNESS

2025

BRAND & EXPERIENCE STRATEGY

Opening in 2026, this immersive contrast therapy center aims to raise the bar for transformative wellness.

READ THE FULL CASE STUDY ↗

03

F&B RETAIL

2026

BRAND & EXPERIENCE STRATEGY

ice cream food and beverage store experience

A beloved ice cream brand confronts the gap between its premium product and its store presence, redefining its identity and reimagining the customer experience from the ground up.

04

TRAVEL

2023

CX AUDIT

CX audit travel hospitality airline by Marco Piattelli Palmarini

An airline company pursues an IT transformation to redefine its CX. Journey mapping revealed a clear picture of the current experience and laid the foundation for the redesign.

05

CULTURE

2024

BRAND MUSEUM DESIGN

An iconic consumer brand seizes the opportunity to relocate its archives, turning part of the collection into a museum-like brand experience for employees and visitors alike.

musuem experience strategy design programming by Marco Piattelli Palmarini

06

REAL ESTATE

2025

Defining a new model of suburban life for the Atlanta metro—an integrated mixed-use destination where retail, dining, wellness, and hospitality weave into a local-yet-cosmopolitan experience.

MIXED USE DEV. BRAND STRATEGY

07

PHILANTHROPY

2023

system design service blueprint by Marco Piattelli Palmarini

PLATFORM & SYSTEM DESIGN

A global philanthropic foundation seeks to leverage their digital programs to drive development for the world’s most vulnerable populations.

08

HOSPITALITY

2025

hospitality brand strategy travel by Marco Piattelli Palmarini

BRAND STRATEGY & NAMING

Reimagining a historic Nashville landmark as the soulful heartbeat of downtown — a tribute to the city’s craft, culture, and creative spirit.

09

HOSPITALITY

2025

hospitality brand strategy travel by Marco Piattelli Palmarini

BRAND STRATEGY

Localizing a global luxury brand entering Latin America for the first time, creating an identity rooted in Mayan heritage, Mexican culture, and worldly sophistication.