Working at global firms like Accenture and Gensler, I’ve partnered with some of the most influential brands in the USA and LATAM.
SELECTED PROJECTS
Project 03
MIXED USE BRAND STRATEGY
Real Estate | USA | 2025
Project 04
CX AUDIT
Travel | Mexico | 2023
Project 05
BRAND MUSEUM DESIGN
Culture | USA | 2024
Project 06
BRAND STRATEGY
Hospitality | Mexico | 2025
Project 02
BRAND & EXPERIENCE STRATEGY
Wellness | Mexico |2025
Project 01
FLAGSHIP EXPERIENCE STRATEGY
Retail | Panama | 2024
Project 08
BRAND STRATEGY & NAMING
Hospitality | USA | 2025
Project 07
PLATFORM & SYSTEM DESIGN
Philanthropy | USA | 2023
Project 09
OMNICHANNEL STRATEGY
Retail | Mexico| 2022
01
RETAIL
2024
FLAGSHIP EXPERIENCE STRATEGY
A home-improvement retailer sets off to completely reimagine its store experience as part of a bold repositioning strategy.
02
WELLNESS
2025
Opening in 2026, this immersive contrast therapy center aims to become Mexico’s most elevated and transformative wellness experience.
BRAND & EXPERIENCE STRATEGY
03
REAL ESTATE
2025
Defining a new model of suburban life for the Atlanta metro—an integrated mixed-use destination where retail, dining, wellness, and hospitality weave into a local-yet-cosmopolitan experience.
MIXED USE DEV. BRAND STRATEGY
04
TRAVEL
2023
CX AUDIT
An airline company pursues an IT transformation to redefine its CX. Journey mapping revealed a clear picture of the current experience and laid the foundation for the redesign.
05
CULTURE
2024
An iconic consumer brand seizes the opportunity to relocate its archives, turning part of the collection into a museum-like brand experience for employees and visitors alike.
BRAND MUSEUM DESIGN
06
HOSPITALITY
2025
Localizing a global luxury brand entering Latin America for the first time — in search of an identity rooted in Mayan heritage, Mexican culture, and worldly sophistication.
BRAND STRATEGY
07
PHILANTHROPY
2023
PLATFORM & SYSTEM DESIGN
A global philanthropic foundation seeks to leverage their digital programs to drive development for the world’s most vulnerable populations.
08
HOSPITALITY
2025
BRAND STRATEGY & NAMING
Reimagining a historic Nashville landmark as the soulful heartbeat of downtown — a tribute to the city’s craft, culture, and creative spirit.
09
RETAIL
2022
OMNICHANNEL STRATEGY