Working at global firms like Accenture and Gensler, I’ve partnered with some of the most influential brands in the USA and LATAM.
SELECTED PROJECTS
Project 03
OMNICHANNEL STRATEGY
Retail | Mexico| 2022
Project 04
CX AUDIT
Travel | Mexico | 2023
Project 05
BRAND MUSEUM DESIGN
Culture | USA | 2024
Project 06
BRAND STRATEGY
Hospitality | Philippines | 2024
Project 07
PLATFORM & SYSTEM DESIGN
Philanthropy | USA | 2022
Project 08
DIGITAL PRODUCT DESIGN
Insurance | Mexico | 2021
Project 02
BRAND STRATEGY & NAMING
Wellness | Mexico |2025
Project 01
FLAGSHIP EXPERIENCE STRATEGY
Retail | Panama | 2024
Project 09
SHOWROOM EXPERIENCE STRATEGY
Retail | Mexico | 2025
01
RETAIL
2024
FLAGSHIP EXPERIENCE STRATEGY
A home-improvement retailer sets off to completely reimagine its store experience as part of a bold repositioning strategy.
02
WELLNESS
2025
BRAND STRATEGY & NAMING
Translating a high-level experience vision into a cohesive identity, clearly articulated value proposition, and memorable brand name.
03
RETAIL
2022
OMNICHANNEL STRATEGY
A leading Mexican department store takes on the challenge of digitizing its in-store experience to stay competitive and meet evolving customer expectations.
04
TRAVEL
2023
CX AUDIT
An airline company pursues an IT transformation to redefine its CX. Journey mapping revealed a clear picture of the current experience and laid the foundation for the redesign.
05
CULTURE
2024
An iconic consumer brand seizes the opportunity to relocate its archives, turning part of the collection into a museum-like brand experience for employees and visitors alike.
BRAND MUSEUM DESIGN
06
HOSPITALITY
2024
A visionary Filipino entrepreneur embarks on a journey to build his life’s legacy: the first hospitality brand to truly honor Filipino heritage, glamour, and craftsmanship.
BRAND STRATEGY
07
PHILANTHROPY
2022
PLATFORM & SYSTEM DESIGN
A global philanthropic foundation seeks to leverage their digital programs to drive development for the world’s most vulnerable populations.
08
INSURANCE
2021
For the first time in their history as a B2B company, an assistance provider ventures into the B2C market. The project brought to life their first DTC brand and a prototype of a new app.
DIGITAL PRODUCT DESIGN
09
RETAIL
2025
SHOWROOM EXPERIENCE STRATEGY